Thoughtful by design
Sustainability isn't an add-on to our business. It's a part of how we work every day.
Like many other florists, it admittedly wasn't always this way. But we have committed to a continuous improvement journey - always prioritising environmental responsibilty while improving the way we operate.
A proud Sustainable Floristry Network member.
But what are we actually doing IRL to play our part?
this IS WHERE our strategy COMEs IN
We've developed our own sustainability intitiatives and targets to commit to.
We believe sustainability is something you work towards, not something you simply claim. These initiatives and targets help keep us accountable, measure our progress, and ensure we're continually looking for better ways to reduce our impact while creating beautiful floral work.
In a nutshell, we commit to:
Choose better flowers
Design out waste
Invest in ethics
Communicate with community
IT'S WHERE THE BEST IDEAS BEGIN
01
Choose better flowers.
We prioritise locally grown Victorian and Australian flowers whereever possible. Seasonal, field-grown flowers 'generally' need fewer inputs and have a lower carbon footprint than heated protected crops. We don’t use chemically preserved or dyed flowers.
02
Design out waste.
We don't use traditional flower foam (and haven't for years). We design, purchase and operate in ways that reduce unnecessary floral and material waste e.g. we only buy what we need + we reuse mechanics and installation framework.
03
Invest in ethics.
We' consider social equality and the value of nature in our business decisions. Small decisions about the flowers we buy can impact people on the other side of the world. Workers rights and living wages are not always met in the floriculture supply chain, women in particular experience discrimination and exploitation. So we question our wholesalers and research growers certifications if we have to buy imports. And we value working with businesses who act the same!
04
Communicate with community.
Not everyone clearly understands 'sustainability'. Plus there is a lot of 'greenwashing' around. It's a florists role to explain what being sustainable looks like, and demonstrate the
value in nature by celebrating
imperfection, diversity and seasonal
change..
BEAUTIFUL FLOWERS shouldn't COME AT AN ENVIRONMENTAL COST.
“
We believe beautiful floral design and thoughtful environmental practices can exist together.
READ THE FAQ
Why is floral foam bad?
Traditional floral foam is a single-use microplastic product that breaks down into waterways and cannot be recycled or composted. We use alternative mechanics including reusable vessels, chicken wire and structural installations designed for longevity and lower waste. This approach often requires more planning, labour and technical design expertise — but we believe it results in more natural, refined and environmentally conscious floral work.
Why are preserved flowers bad?
While often marketed as a sustainable option, many preserved flowers undergo extensive chemical treatment and are not biodegradable at the end of their lifespan. Instead, we focus on fresh seasonal florals, textural foliage and designs intended to be experienced in the moment.
Are you BCorp certified?
No not yet, but it is something we are working towards.
